Join fellow alumni for a session exploring how to leverage a digital presence strategically. With technology and social media, marketing has become an assumed skill set for many career paths, but it’s important that we acknowledge that marketing itself is a broad umbrella term for strategies and tools that can be leveraged - but only if we understand the concepts.
This workshop, facilitated by Anne Marie Chadima will instruct how to decide what metrics matter for career specific goals. Certain markers of success may not translate into direct revenue or clients, and it’s important we know what we need and how to use our social media tools to get there.
Participants will:
- Hear different career goals and the strategies that can support them
- Learn which digital marketing approach aligns with specific business goals
- Understand different strategies to sell online products
- Gain insight on how to automate conversions
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Anne Marie Chadima, Muza Marketing, LLC, has been in the media advertising field for the past 6 years and contributed to various roles from out of home media buying in Asia Pacific to integrated media strategy here in Los Angeles for the global Xbox account. Anne Marie is passionate about bringing the affordability and strategy of digital marketing to the creatives.
